Frequently Asked Questions specifically for Florists

Absolutely. Farmers to Florists is built for both flower farmers and professional florists.

You can create a free Florist account to connect with local farmers and shop their available flowers. If you want access to the Recipe Planner and additional planning tools, you can upgrade to Florist Pro.

A free Florist account allows you to connect with participating farmers and source available flowers. 

Florist Pro gives you access to the planning side of Farmers to Florists, including the Recipe Planner and additional tools designed to help you plan events, calculate flower needs, and communicate future demand with your farmers.

Yes! You can build recipes for bouquets, centerpieces, boutonnieres, installations, ceremony flowers, or any other arrangements you're creating. 

Enter how many of each arrangement you need, and Farmers to Florists calculates your total ingredient needs across the event.

Yes. Your recipes are yours. 

You decide whether a recipe stays private or is shared with the farmers you're working with. You can also share the "event totals only" instead of exactly what goes into each design.

Sharing a recipe lets your farmer see what you're planning before the event happens. 

Instead of asking, “What do you have?” the week of the wedding, you can start the conversation earlier.

Your farmer can see what you're hoping to source, compare it with what's growing, and communicate with you as the season develops.

A wish list helps you communicate flowers you're interested in sourcing for a future event. 

It doesn't guarantee that a crop will be available, and it isn't the same as placing an order. It's a way to tell your farmers:

“If you have this available around this date, I'm interested.”

That gives everyone more information earlier in the planning process.

When you're connected with participating farmers, you can see crop and projected availability information they've chosen to share. 

That means local sourcing doesn't have to begin only after flowers are harvested. You can start looking ahead and having conversations with growers earlier.

No. Flowers don't always follow the calendar! 

Weather, growing conditions, variety, and other factors can shift actual bloom timing. Projected harvest windows are intended to help with planning, while farmers can continue adjusting their timing as the season develops.

Yes. Farmers can add harvested flowers to their current inventory so connected florists can see what's available now. 

Think of it this way:

Crop Planner = what's coming.
Inventory = what's available now.

You can search for participating farms in your area and request to connect with them. 

Once a farmer approves your request, you can begin viewing the information they share and working together through the platform.

You can still use Florist Pro for your own recipe and event planning. 

You can also invite farmers you already purchase from to join Farmers to Florists. The platform is designed to strengthen the relationships you already have just as much as it is designed to help you build new ones.

No. Farmers to Florists is another tool in your sourcing toolbox. 

Our goal is to make it easier to plan for and source locally grown flowers when they're available, while recognizing that most florists use multiple sources throughout the year.

Not at all. 

A wedding recipe might include flowers from local farms, your traditional wholesaler, your own cutting garden, or other sources. Farmers to Florists helps you organize your overall flower needs while making it easier to identify opportunities to source locally. 

No. Farmers are independent businesses and determine their own pricing. It does suggest a price based on industry standard, but the farmer sets the final price.

Farmers to Florists provides the tools for farmers and florists to connect, plan, communicate, and work together.

Start with our free Florist Recipe Planning & Sourcing course. 

We'll walk you through building recipes, calculating ingredient needs, planning ahead, and using Farmers to Florists to make your sourcing process more organized.

You'll also find step-by-step video tutorials whenever you need help with a specific feature.